Title: Marketing Operations Manager I

Description: Digital Activation Team Operations Consumer Group Digital Activation Team (DAT) is a part of the Go-to-Market Operations and Technology team within the marketing organization and is responsible for the systems and practices of data enablement and the strategic use of that data across marketing and analytics. This includes digital audiences/personalization across marketing channels, client and server-side data integrations, and web analytics technology for the Consumer Group brands, primarily TurboTax. The Digital Activation Team is looking for an experienced Marketing Operations Manager to work across the organization to enable marketing data and build audiences in foundational marketing platforms including CDP platform (Adobe Experience Platform) and other Digital Media properties (LiveRamp, Google, Meta, etc). This role contributes to critical programs of our data enablement and audience/personalization strategy. The ideal candidate will be able to work with multiple stakeholders across strategy, advertising, legal, engineering, product management, marketing technology/web, analytics and our agency partners to drive consistent end-to-end experiences for our customers and prospects.
Skills: Be a subject matter expert of available marketing data in the CDP: Partner with marketing channels to plan for new data needs and ensure data onboarding teams prioritize marketing data needed for marketing campaigns. Build marketing audiences accurately and on schedule for campaign launches across multiple channels. Understand the data onboarding processes including all technologies and collaborate across DAT to onboard data as needed and backup the data enablement team. Project manage and track execution of marketing audiences and data requirements: Track data onboarding creation and clearly communicate available audiences, planned audiences and risks to execution timelines. Effectively identify risks, communicate, escalate and drive them to closure. Partner with stakeholders to define business strategies that leverage existing capabilities and identify gaps for product roadmap consideration.